Darren Hart – Professional History

I started my first business when I was 21 – basically a PC Sales and Servicing operation – that was after being service manager for another local firm from the age of 19 – left school early with plans on going to University to become an accountant (thankfully that didn’t happen :-) – no disrespect to the beanies).

Anyway, enjoyed the technology and sales piece, ran lots of different companies of various sizes, until I sold one of them to a nationwide provider in 2000 where upon I ran their interests in the Gisborne district until June 2008.  Conceived, designed and built the first Data Centre of it’s kind in a provincial centre in New Zealand, created a slew of different products and services around Internet access add-ons, remote storage and Disaster Recovery services and Software as a Service.

In short, I am really good at (and passionate about) technology and it’s practical application to commercial and enterprise situations. I’ve also discovered over this time that I really enjoy leading and growing people – helping people to discover new strengths and building new skills is one of the most fulfilling components of management in the IT sector.

However, decided  that when Fujitsu Corporation out of Japan bought out our little NZ owned and operated organisation  that it was probably time for me to move on.  After eight odd years of involvement and a new “corporate” approach to all that we had developed and built it was a better move for me to develop my passion and Interest in Internet businesses..

As such, I’ve been working reasonably hard over the past 18 months developing multiple Internet based businesses in the area of Personal Development, Mens Health, Property Conveyancing and cellular network with web based services integration.

I have creative flair, very strong communication skills, a huge amount of common sense (which no longer seems to be that common :-) ), a very strong sense of integrity and business acumen to burn.

I believe these are exciting times. With the downturn in the economy, businesses both online and offline must find more cost effective and innovative ways to attract and engage with targeted and pre-qualified customers as much as working hard to develop, foster and add more value to existing customer relationships – these are by far the largest asset to any business.

If you are interested in engaging someone who has a proven delivery track record, is extremely savvy in both technology and business and you are keen to see results in your project or business then…

Lets talk!

Darren

PS: If you would like to download a copy of my full bio – this is available below.

Darren-Hart-Resume.pdf.

PPS: This is very much a light hearted version of me – deadly serious when I need to be, but most that meet me describe me as relaxed, composed, always optimistic and energetic.

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My Thoughts on Sales Copy For Business

I run a lot of blogs.

Most of them changing everyday.

But this blog, is my blog, where I’ll just talk about random stuff, at no particular set intervals and share my thoughts on life, business, women and song, all of which I’ve enjoyed, arguably by some too much, fiercely contested by others as, not enough.

In my travels I’ve been fortunate to stumble upon some truly wonderful characters.

And listened to and learned from, many wise and sensible men.

One of the most important skills we can posses is how we communicate with others.

It underpins all that we do.

How we convey that importance sets many men, and many corporations well ahead of their respective competitors.

And the essence of that importance in terms of how you define good sales copy, it is this;

“When thinking about your customer,

think about your friend,

write as you would

talk to them”

When you learn that if you write in same way that you would talk to a friend across a table, then you get someways towards connecting with a person – you talk to them, not a group.

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