I run a lot of blogs.
Most of them changing everyday.
But this blog, is my blog, where I’ll just talk about random stuff, at no particular set intervals and share my thoughts on life, business, women and song, all of which I’ve enjoyed, arguably by some too much, fiercely contested by others as, not enough.
In my travels I’ve been fortunate to stumble upon some truly wonderful characters.
And listened to and learned from, many wise and sensible men.
One of the most important skills we can posses is how we communicate with others.
It underpins all that we do.
How we convey that importance sets many men, and many corporations well ahead of their respective competitors.
And the essence of that importance in terms of how you define good sales copy, it is this;
“When thinking about your customer,
think about your friend,
write as you would
talk to them”
When you learn that if you write in same way that you would talk to a friend across a table, then you get someways towards connecting with a person – you talk to them, not a group.
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